The latest Marco Rubio email ad borrows the siren from the Drudge Report to ask supporters for money. The siren, Drudge’s breaking news gif, appears three times in the email.

“Friend, can I count on you before tonight’s debate?” the email begins. “We’ve set a goal to raise $100,000 before the debate starts tonight. Will you chip in right now to help us get there?”
DEBATE DEADLINE DONATIONSTATUS: PENDINGDONATE NOW I’m not going to water this down: The stakes have never been higher, and there has never been a more critical time for your donation and financial support. My opponents and the media are watching my actions and our campaign like hawks. They have seen our momentum rapidly growing and are more determined than ever before to take us down. We CAN and WILL WIN the nomination but only if I have your support right now. I am committed to running a positive campaign (unlike my opponents), but I will never stop exposing their outright lies and flawed policies. Your donation right now will ensure that I am able to continue running this campaign with integrity. DEBATE DEADLINE DONATIONSTATUS: PENDINGDONATE NOW There’s no question: This debate is the most critical one to date. Next Tuesday, voters in 11 states will be heading to the polls and I need your help to ensure they hear the truth about our campaign and our conservative message. Your donation right now will cover the costs to run television & radio ads in 11 states voting next Tuesday print additional voter outreach pamphlets across the country help fuel our dedicated volunteers push our campaign to victory! I know we can win this, but it’s going to be really close. EVERY dollar donated makes a huge difference and could be the dollar that gets the attention of the undecided voter who pushes our campaign on to victory! I hope I can count on your critical support today. Marco P.S. I’ve asked my campaign staff to keep me personally updated with this email’s results up through tonight. I really hope I’ll see your name on the list of donors, and that you tune in to tonight’s debate!