Report: Ubiquitous data collection is just getting started

Published November 12, 2015 5:53pm ET



Corporations are about to increase the amount of detailed consumer data they collect to an unprecedented level, according to a new report from Intel Security’s McAfee Labs.

“Within the next five years, the volume and types of personal information gathered and stored will grow from a person’s name, address, phone number, email address, and some purchasing history to include frequently visited locations, ‘normal’ behaviors, what we eat, watch, and listen to, our weight, blood pressure, prescriptions, sleeping habits, daily schedule, and exercise routine,” according to the company’s annual threat prediction report, released on Tuesday.

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