Alan and Lois Elkin opened a small storefront operation in July 1964 with $10,000, selling and repairing photocopy machines. Alan went on sales calls while Lois ran the office, and the young couple faced eviction from their apartment – they had a month-old child, and kids weren?t allowed.

That same year, across town, Martin Resnick and his wife, Thalia, opened a catering facility called Eudowood Gardens with $44,000, including a small business loan from the government. The couple worked long hours, often arriving at work at 8:30 a.m. and not leaving until 2:30 a.m. the next morning.

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