Check out this piece from Bloomberg Businessweek about the Hualalai resort community in Hawaii. It’s basically the best gentrification story ever; one in which a bunch of billionaires discover a high-end place run by millionaires and decide to they want to get rid of the riff-raff. The short version: As the arriviste billionaire set moved into Hualalai, they decided it wasn’t exclusive enough, so they started monkeying with the HOA rules to set up a caste system:
Les Firestein is a Hollywood screenwriter who had brought his family to Hualalai as hotel guests for years. “It’s extravagant, but they deliver,” he says. “You know you’re going to have a perfect time.” Last summer a friend who owned a home there offered him free use of his place for a week. Firestein said yes. Then he quickly learned that if he wanted to do anything at the resort beyond hanging out at his friend’s house, he had to pay daily “unaccompanied guest” fees–$150 for adults and $75 each for his two children. The fee gave Firestein pause, but only briefly. “Right off the top, we’re paying $450 a day,” he says. “But then again, you’re like, ‘Oh, it’s the Four Seasons. We’ll suck it up.’ ” Firestein then learned that even after paying the fee, his family wasn’t entitled to the same access as hotel guests. “It was like there were two systems of privilege operating at the same time,” he says. He wasn’t permitted to reserve a table at any of the restaurants between 5:30 p.m. and 8 p.m. He had to show a guest ID card everywhere–“like, ‘Show me your papers,’ ” he says, still annoyed. “I don’t want to exaggerate, but it really is an apartheid experience” It was poolside that he particularly felt the caste system at work. “You’d go to a pool and order what you want,” he says. “And then, when you make the mistake of sitting in the wrong seat, a Hualalai brownshirt basically comes over and says, ‘You can’t sit there.’ And there was literally no one else near the pool because it was kind of drizzling. It was just bizarre.” … He didn’t know it at the time, but he was encountering a new policy enacted by Hualalai Resorts, Dell’s management company on the ground. It has three prongs: First is the complex schedule of steep resort access fees based on the time of year and the relationship of the guest to the homeowner (sons and daughters are OK; nieces and nephews, friends, and renters have to pay). Next there’s a status hierarchy for making dinner reservations at any of the restaurants. Finally there’s the rule governing the use of the chaises longues by the pools, which the Firesteins encountered at its most cognitively dissonant moment, on a deserted pool deck in the rain…
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