The latest poll showing a tightening presidential race has Republican Donald Trump winning independent voters, Catholics, Protestants, independents and a variety of income groups.
Zogby Analytics has Democrat Hillary Clinton beating Trump by a razor-thin 39 percent to 37 percent, with independents Jill Stein and Gary Johnson taking 8 percent and 17 percent undecided.
What is new in the Zogby poll is the flip of independent voters for Trump, a huge gain as he steadies his campaign entering the Republican National Convention next month.
The bottom line from Zogby Analytics:
Since our last poll, Trump has flipped the table among Independents; he now leads Hillary 36‐23%, while almost three in ten (27%) are not sure. He also wins among likely voters who identify as middle class (40‐38%), likely voters who live in small cities (38‐35%) and rural areas (49‐27%), Catholics (49‐37%), Protestants (41‐37%), likely voters who earn $35k‐50k annually (36‐35%) and those likely voters who earn $100k‐150k annually (51‐28%).
Clinton, said the poll, is doing well among Democratic groups and those hurt by the economy. Her bottom line:
Hillary Clinton beats Donald Trump among her usual Democratic core groups such 18‐29 year olds (43‐21%), 30‐49 year olds (40‐36%), women (39‐33%), union members (45‐29%), Hispanics (56‐12%), African Americans (74‐7%), annual income of less than $25k (48‐27%), annual income of $25‐35k (50‐26%), annual income of $75k‐100k (42‐31%) and voters who earn more than $150k annually (45‐44%). She also wins big among those likely voters who are struggling economically‐temporarily laid‐off and looking for work (46‐26%) and those who are temporarily laid‐off and not looking for work (66‐25%).
The poll was released on the same day the pollster released his latest book that is meant to shake up how campaigns, and corporate marketers, look at voters and consumers.
His fourth book, We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America, is a deep dive into analytics that results in 11 new descriptions of American “tribes,” and is a richer way to view Americans instead of simply segmenting them in categories like whites, evangelicals or Irish-Americans.
Paul Bedard, the Washington Examiner’s “Washington Secrets” columnist, can be contacted at [email protected]
