Ford is understandably proud of the completely redesigned 2010 Ford Taurus.
While the Taurus was once thought of as a dependable — but fairly staid and boxy — family sedan, the new Taurus is set to compete in the sporty full-size sedan class. The automaker is introducing the car in a series of media events throughout the U.S.
» Engine: 3.5-liter twin-turbocharged EcoBoost V-6
» Transmission: 6-speed SelectShift automatic with paddle activation
» Fuel economy: 17 mpg city/25 mpg highway
» MSRP: Starting at just more than $37,000
Ford put a lot of time and research into the exterior design of the car, which it notes mimics the sculpted surface of a toned, human body. That might sound far-fetched, but Ford said consumer groups call Taurus “aerodynamic,” “sporty,” “luxurious” and “distinctive.” It’s easy to see why. The cars’ lines are angular with plenty of stylish contemporary features.
I drove the Taurus SHO — the upper end of the models — which has an exterior reminiscent of a higher-end Lincoln or even an entry-level Jaguar. It’s elegant but understated at the same time.
Sporty premium painted wheels, a decklid-mounted spoiler, twin chrome exhaust tips and a three-bar grill make sophisticated statements.
There are plenty of attractive, high-performance cars out there, but the Taurus really is a surprise. Perhaps that’s because the 3.5-liter EcoBoost V-6 engine with 365 horsepower really does deliver a highly sophisticated, powerful and agile ride. Acceleration is smooth and responsive, as is braking. Again, it is surprising perhaps because one doesn’t routinely think of a Taurus as a sports car despite Ford’s marketing campaign for the car, which debuted in 1989.
At that time, the car was marketed as a “discreet performance-oriented sports sedan.” Still, casual consumers — many of whom were loyal Taurus aficionados — tended to think more of the family-friendly features of the car.
Whatever the perspective, Ford representatives seemed to enjoy the surprised comments from first-time drivers at the recent media events.
Mark Fields, Ford’s president of the Americas, said in media statements that the new model “answers enthusiasts’ calls for a premium Ford flagship sedan with even more attitude.” Fair enough, auto writers who drove the car said.
It also answers consumers’ need for power with conservative gas use thanks to the EcoBoost engine. Basically the 3.5-liter twin turbocharged EcoBoost V-6 engine improves throttle response — and subsequently power — while maintaining fuel economy.
That modern technology is echoed in the car’s luxurious interior, which features an array of high-tech extras including “Intelligent Access With Push Button Start,” “Easy Fuel Capless Fuel Filler System,” which provides instant sealing so less gas is discharged into the air, and sophisticated ambient lighting.
Extremely plush seats and other extras — such as a reverse camera system that provides more view than traditional cameras and Cross Traffic Alert, which senses oncoming traffic such as in parking lots — arguably will make you forget you’re in a Ford and not a higher-end sedan.
Like a proud parent, Ford hopes buyers will enjoy the advances in the newest addition to its family. Consumers would do well to take a second look at this old favorite with a new design.
