The Republican National Committee is preparing to reserve $150 million in digital video ads for the November elections, the GOP tweeted on Friday.
The $150 million expenditure is a huge chunk of change, especially as compared to the $386 million total that the RNC spent in the 2011-2012 presidential cycle, as reported by AdAge.
The large ad buy is reportedly part of a plan to reach Hispanics, women and millennials on the Internet, which are voting blocs that the GOP’s presumptive nominee, Donald Trump, struggles with nationally. Some of the ads will appear on Spanish-language media websites, AdAge reported, and will be especially prominent during crucial moments in the campaign such as during the debates and when early voting begins.
A large portion of the buy is being made directly through Google, which has faced pressure to pull out of the GOP convention this summer. Google is also reportedly slated to serve as the official livestream provider of the convention in Cleveland this summer.
As the discussion on the presidential campaign trail increasingly moves from traditional mediums to social media, the RNC appears to be looking to make a splash in a big way.
