Jimmy Dean moves beyond breakfast for first time

By Candice Choi

Published July 29, 2014 3:03pm ET

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Jimmy Dean moves beyond breakfast for first time — This photo provided by Hillshire Brands shows the packaging for a Jimmy Dean Pulled Pork sandwich. Jimmy Dean, the breakfast sausage brand started by the late country singer of the same name, is hoping its new bowls and sandwiches can lure eaters at other meals. (AP Photo/Hillshire Brands) | Uncredited

NEW YORK (AP) — Jimmy Dean is coming to dinner — and lunch, too.

The sausage brand started by the late country singer of the same name has become a breakfast staple, with product offerings even including a pancake-and-sausage on a stick. Now the brand is hoping its new bowls and sandwiches can lure eaters at other meals.

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