SAN FRANCISCO (AP) — Apple’s latest product launch will be in a setting that holds a special place in its history, signaling how big this event is for the company.

The Sept. 9 launch, which is expected to feature a larger iPhone and possibly a computerized watch, will be in the same Silicon Valley venue where Apple’s late co-founder, Steve Jobs, took the wraps off the original Mac computer 30 years ago. That machine was hailed as a major breakthrough that helped bring personal computing to the masses.