Client: Global Network for Neglected Tropical Diseases
Job: To promote awareness of the campaign to put an end to the suffering caused by 13 neglected tropical diseases by driving people to the “StopNTD” Web site
Agency: TIG Global, based in Chevy Chase
Theme: “Stop neglected tropical diseases”
The concept: Tropical diseases such as hookworm infection, elephantiasis, trachoma and 10 other parasitic and bacterial infections annually sicken, kill or disfigure 2.7 billion of the world’s poorest people — about half of the global population, according to the Global Network for Neglected Tropical Diseases.
Seven of these diseases can be combated with medicines or vaccines for the cost of about 50 cents a person a year.
To raise awareness, the organization is running an advocacy campaign centered on drawing people to an online petition and donation center at www.stopntds.org.
The plan: Web site design and marketing company TIG Global is donating its Internet expertise to the network by running a pay-per-click advertising campaign for the organization.
TIG is researching which keywords Internet browsers type into search engines when they are searching for topics related to tropical diseases, and running ads for the organization on Google and Yahoo alongside the search results. The goal is to persuade people to click through to the stopntds.org site to learn more about neglected tropical diseases.
Background: TIG Global has been named as one of the region’s fastest-growing companies and provides the hospitality industry with Web site design and online marketing services. The company recently relocated from the District of Columbia to a larger space in Chevy Chase.
Working on next: The company has donated staff time to designing the Web site for the Anne Arundel chapter of Rebuilding Together, a home-building charity, and continues to do the online marketing for the organization.
