The producers of “The Voice” may want to consider replacing those revolving chairs with ejector seats.
It appears that the entertainment industry is responding to heightened competition among televised karaoke contests by hiring fading superstars who will use the highly rated series to boost their profiles, then slip out after a while to revel in their revamped fame.
It worked wonders for Jennifer Lopez and Steven Tyler, both of whom exited from “American Idol” after just two seasons to go on arena tours this summer. It will probably do likewise for Mariah Carey, who will reportedly make $18 million a season when America’s top-rated show returns in January.
On its rival, “The X Factor,” Britney Spears and Demi Lovato are replacing Paula Abdul and Nicole Scherzinger as judges. Spears will tell you she plans to stick with “The X Factor,” which has its second-season premiere on Sept. 12. If you believe that, you’re probably also convinced that Kim Kardashian and Kris Humphries were truly, madly, deeply in love.
Producers for both programs will tell you that it’s important to keep making their programs “fresh.”
“No one has any job security, really, anymore, including myself,” said Simon Cowell, who was key in creating both “Idol” and “Factor.” “You’re at the hands of the audience who watch the shows. We’ve always made a point on these shows of changing the shows whenever we think it’s necessary. And for certain reasons we thought, even though the girls [Abdul and Scherzinger] did a great job last year, we just felt we needed a change.”
Translation: Replace judges every couple of years so that fans can stare at new, shiny objects.
Being an internationally known commodity wasn’t a prerequisite when “Idol” kicked things off in 2002. But the landscape has changed. With so many of these shows on the air, ratings have slipped, forcing producers to come up with new ways to retain viewers. “Idol,” whose numbers had been falling since 2008, averaged 22 million viewers last season, down from 26 million in 2011.
Cowell had to take a bite of humble pie when the rookie year of “The X Factor” drew 12.5 million, a solid number but far below what he had predicted. He quickly moved to sign bigger names.
But can these new — and most likely, temporary — faces help these shows snag the numbers “Idol” enjoyed five years ago? That’s a high note not even Carey can reach.
