After a year and a half?s worth of planning and $500,000 worth of investment, the Baltimore Area Convention and Visitors Association Wednesday unveiled its new branding and advertising campaign. Tagged “Get in on it,” the campaign?s main goal is to dispel the disparity between potential visitors? preconceived notions of what they?ll experience and the actual experience they?ll have when visiting the city.
” ?Get in on it? is a $500,000 investment toward the future,” said Ronnie Burt, the association?s interim president. “To grow our market share, we must invest in our future.”
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