Campaigns have spent a record $6 billion in nonpresidential advertising this year, surpassing the high figure spent in 2020.
The campaigns have already spent close to $6.2 billion, compared to $5.95 billion in 2020 and $3.96 billion in 2018, recent data taken from nonpartisan ad tracker AdImpact showed.
REPUBLICANS HAVE RARE CHANCE TO FORCE DEMS HAND ON BORDER CRISIS
ICYMI: The 2022 cycle has surpassed the 2020 cycle in Non-Presidential political ad spending.
2018: $3.96B
2020: $5.95B
2022: $6.20B https://t.co/CDaW8OKmpZ— AdImpact Politics (@AdImpact_Pol) September 20, 2022
AdImpact also found that $534 million has been spent on gubernatorial general races alone, with Democratic candidates spending more than independents and Republicans. Republicans have spent a coordinated $35 million, compared to Democrats’ $6 million.
We’ve seen $534M spent across gubernatorial generals this year. Today we’ll highlight spending in the nation’s most expensive.
?$326M
Candidate: $150M
Group: $170M
Coordinated: $6M?$200M
Candidate: $53M
Group: $112M
Coordinated: $35MIndependent: $8M
Candidate: $8M— AdImpact Politics (@AdImpact_Pol) September 22, 2022
With less than 50 days until the November midterm elections, AdImpact expects spending to hit $9.7 billion by the end of the election cycle.
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Republicans are likely to gain the majority in the House, several electoral forecasts indicate. The evenly split Senate, which Democrats only hold by virtue of Vice President Kamala Harris’s tiebreaking vote, is considered highly competitive.
