President Obama is taking a softer, gentler approach in some of his campaign ads in light of poll numbers that show his own favorability ratings taking a lashing amid the incessantly negative tone of the campaign.
Team Obama’s pivot to the positive—a throwback to the campaign’s “hope and change” theme of 2008 — comes as a new NBC/Wall Street Journal poll shows that voters have increasingly negative views about both Obama and his opponent, Mitt Romney.
The survey indicated that 22 percent blame Obama for running a negative campaign while 12 percent pointed the finger at Romney’s negativity. The poll showed that 34 percent blamed both sides.
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