Back in Black, Interlude, Corruption, Breakaway, Noble Rot, Kismet Saison, Kalifornia Kolsch, Total Domination, Ugly Pug, Good Samaritan, Raisin Apollo, Grumpy Monk, Velvet Rooster, DumpsterDog, Troegenator, Gilgamesh and Razor Wit. Great names for rock bands? Maybe. But I was not at a rock festival. No, I was at Savor, “an American craft beer and food experience.”

It turns out craft beer brewing is on the rise in America. According to the Brewers Association, the industry has grown over the last decade from just a handful of small, locally owned breweries to more than 1,900 in 2011. The concepts related to craft beer and craft brewers are generally small brewers whose hallmark is innovation using historic styles with unique twists and the development of new styles that have no precedent. Interesting and sometimes nontraditional ingredients are often added for distinctiveness. And one of the most important factors is that craft brewers have a distinctive, individualistic approach to connecting with their customers.