Apple made several product announcements at its annual Worldwide Developers Conference in San Francisco. (June 11)
HEADLINE:
Apple delivers new products, developers react
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CAPTION: Apple made several product announcements at its annual Worldwide Developers Conference in San Francisco. (June 11)
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STORY: US APPLE
TRT: 2:40
SOURCE: AP Television News
RESTRICTIONS: AP Television News Clients Only
LANGUAGE: ENGLISH/NAT
DATELINE: June 4, 2012 – San Francisco, New York
SHOTLIST:
AP Television — AP Television News Clients Only
San Francisco, Calif. June 11, 2012
1. Wide, convention hall
2. Medium, Attendees on escalator
3. James Higgs, (English) Developer, Made By Many
“I thought it was really disappointing. There were some new features that were kind of interesting maybe, kind of a bit of new stuff but it’s not like, revolutionary. Maybe my expectations are set too high, but I didn’t come away thinking, wow this is going to enable a whole new world of things that I couldn’t have imagined before I went in today.”
4. Medium, OS X and I cloud banners
5. SOUNDBITE, (English) Kevin O’Neill developer, Playup
“Speaking for me, I was looking for something out of Apple TV because I really love to do an onscreen presence for some of our applications. We do a second screen app, so you’re watching a television and you’re watching your sport, we’ve got stuff going on there for your sport. It would’ve been really really nice to actually get it out there on the big screen.”
6. Medium, developers on IOS devices
7. SOUNDBITE, (English) Kyle Richter developer, empirical development
“This a lot of really new stuff coming out from the hardware side. Laptops long in queue, people wait around to get them. But I think the real news has been the iPhone SDK stuff and integration with some of the core IOS technologies back into the Mac.”
8. Medium, attendees
AP Television — AP Television News Clients Only
New York City. June 11, 2012
9. SOUNDBITE (English) Scott Kessler, S&P Capital IQ
“were not really surprised by a lot of the new developments. I think there was a lot of talk about new computers, we got those. There was talk about the new operating system, we got that. And obviously it seems like there was the most focus and speculation around the new version of IOS. So we have IOS six and there are a lot of interesting aspects to it but it seems to us like the most dramatic kind of improvements or focus really were around three areas. One, the notion of Siri and kind of broadening that out in terms of languages and providing deeper content. Two, was the notion of integration with Facebook. That’s obviously been widely talked about for it seems like the last couple of days if not weeks. And then most significantly, we think is new mapping offerings. So you’re going to have the ability to not only be able to have turn by turn directions with proprietary Apple maps but apparently they’re integrating series. So you’re actually going to be able to have a two-way conversation with your so-called navigation device.”
10. Wide, entrance to convention hall
STORYLINE
Apple is kicking an important Google application off its iPhone and buddying up with Facebook rather than Google’s social network, as it distances itself from a bitter rival in the phone arena.
Google’s Maps application has resided on the iPhone since Apple launched the very first version of the phone in 2007. It’s one of the core apps on the phone, and can’t be deleted by the user.
But on Monday, Apple executives said Google Maps will be replaced by an Apple-developed app in iOS 6, the new operating system for iPhones, iPads and iPod Touches. It’s set to be released late this year.
The announcements were part of the keynote presentation that kicked off Apple’s annual Worldwide Developers Conference in San Francisco.
Apple presented new features in both phone and Mac software, plus updated laptops. But investors were mildly disappointed, as they expected more substantive news, like a hint of Apple’s ambition to get into making TVs.
Analysts had speculated that Apple would at least update the software on the Apple TV, a small box that connects a TV set to iTunes for movie downloads, as a prelude to perhaps launching a fully integrated TV set.
Apple shares closed down $9.15, or 1.6 percent, at $571.17.
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