Obamacare’s failure masks problems with state exchanges such as CoveredCA.com

By Hugh Hewitt

Published November 25, 2013 5:00am ET

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Obamacare’s failure masks problems with state exchanges such as CoveredCA.com — “CPL” is short hand for “cost per lead.” “CPM” means “cost per thousand.” “CPC” is, of course, “cost per click.” These are all measurements of advertising efficiency. The dollars spent marketing bring a return in customer attention and perhaps purchase. No serious business spending serious money on marketing and advertising fails to know its CPL, […]

“CPL” is short hand for “cost per lead.”

“CPM” means “cost per thousand.”

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Affordable Care Act Analysis California Health Care Exchanges Hugh Hewitt