Beltway Confidential

Title IX keeps college athletic departments from maximizing profits

By Tom Joyce
Published March 11, 2021 11:00am ET
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Title IX keeps college athletic departments from maximizing profits
Marquette forward Dawson Garcia (33) drives against Connecticut Huskies guard Andre Jackson (44) and guard R.J. Cole (1) in the second half of an NCAA college basketball game Saturday, Feb. 27, 2021, in Storrs, Conn. | (David Butler II/Pool Photo via AP)

The NCAA has a serious money-making event coming up.

March Madness will tip off next week with the best teams in Division 1 men’s basketball competing to take home a national championship. It’s a lucrative tournament, bringing more than $900 million annually for the NCAA in 2019.

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Gender Issues March Madness NCAA Title IX