Headlines throughout the past year denote an encouraging trend: Boycotts are making a dent in woke companies’ bottom lines. Still, there’s plenty of work to be done. Dethroning massive corporations hostile to traditional values that have nevertheless dominated industries for decades and provided products and services that are staples of our culture won’t happen overnight. What’s necessary is a continued, coordinated effort by conscientious consumers determined to fight back against ideology saturating nearly everything.

The good news is that boycotting, done right, blossoms forth myriad personal benefits that go beyond putting propagandistic executives on notice and righting society’s ship into a calmer current and back toward a more traditional port. I’ve found that minor sacrifices and perceived inconveniences often result in beautiful, surprising instances of serendipity that enrich my life. The discipline involved in self-denial, too, has helped me keep my priorities in check, simplify my life, and feel more satisfied with less.