A campaign slamming the culture wars of corporations has erected a billboard specifically targeting the Walt Disney Company in New York City.
The Job Creators Network unveiled the “No Mouse In My House” billboard in Times Square Wednesday as part of its “Rock the Woke” campaign.
“It has become all too common for companies like Disney to get involved in political and cultural debates that have little to do with their business model in an effort to appeal to the latest push from liberal politicians and activist groups,” JCN CEO Alfredo Ortiz told the Washington Examiner. “These decisions have nothing to do with the companies or their profitability and serve to divide rather than unite.”
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The billboard ad, which features the image of a woman’s shoe kicking the backside of a mouse indicative of Mickey Mouse, calls for people to boycott Disney until it dumps leftist political ideology “that has nothing to do with entertaining children and families.”
The campaign is part of a larger seven-figure effort, called the “Great Opportunity Project,” to promote the successful policies of individual states amid challenges coming from federal policy.
“Rock the Woke is just that, a cultural effort to shame corporations who are going woke,” Ortiz added. “Through radio ads, social media efforts, billboards, and even potential legal action, our goal is to course-correct these corporations.”
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The “No Mouse In My House” billboard will be on display in New York City for two weeks.
