DEAL FLOPPED: Microsoft is recording a $6.2 billion charge to reflect the declining value of aQuantive, the online ad service it bought nearly five years ago to challenge Google Inc. The charge is nearly what Microsoft Corp. paid for aQuantive: $6.3 billion.
THE PROBLEM: AQuantive didn’t spur the ad growth Microsoft envisioned. Instead, the company’s online division has posted losses totaling nearly $9 billion since the purchase of aQuantive.
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THE BOTTOM LINE: The non-cash charge announced Monday could leave Microsoft reporting a loss for its fiscal fourth quarter, which ended in June.
