At Sunday’s Democrat debate, the candidates clearly had a mission: win over young voters, mostly by promising more “free” stuff.
A recent GenFKD poll showed 85 percent of millennials feel ignored by the presidential candidates — and unlike the Republican debate last week, Democrats made a concerted effort to message (and pander) to younger voters.
The Democrat candidates mentioned young people or millennial issues more than 25 times throughout the debate, and used the word “free” six different times in those attempts.
Here is each “free” mention (emphasis added) in chronological order:
HILLARY CLINTON:
BERNIE SANDERS:
SANDERS: … Yeah…
BERNIE SANDERS:
HILLARY CLINTON:
MARTIN O’MALLEY
While Hillary Clinton had the most “free” mentions, that was likely in response to her falling poll numbers among millennials — and even millennial women. Democrat campaign consultants aren’t dumb; they realize that Democrats need Barack Obama’s youth vote coalition in order to win in 2016.
But, instead of inspiring these voters with “Hope and Change,” the 2016 Democrat candidates’ slogan ought to be “Hope for Free Things.”
Unfortunately, this rhetoric works, especially on campus, if left unchecked by Republican efforts. In hypothetical general election matchups, Bernie Sanders is beating every Republican among millennials by double digits.
If Republicans want to improve their youth vote margin, they don’t need to promise free stuff. Many young people are smart enough to know that nothing is free. But, Republicans need to show up where young voters are — on campus and in young professional communities — and start talking about the issues facing next-generation voters.
Maybe Republicans don’t need to mention millennial issues 25 times during a debate, but instead of ignoring the fastest-growing demographic, Republicans could start with five mentions and talk about how this generation is being left behind by bad government policies.
