Chuck Donofrio, president, partner and chief executive of Carton Donofrio Partners Inc., decided in 2001 to expand the agency?s focus from traditional advertising into new mediums and changed the company?s name from Richardson, Myers & Donofrio. It was a decision that would prove most timely.
Now billing itself as a brand experience design firm, the company specializes in advertising, public relations, interactive media, anthropological research, brand consulting and customer experience management.
“The marketplace has changed dramatically,” Donofrio said. “There was a time not long ago when most of our revenue was coming purely from advertising. That has changed ? because of the amount of other stuff that has come up like interactive media, Web sites, viral marketing. ? All those technologies have really come into their own.”
By specializing in so many forms of media, Donofrio said, his agency has added about 10 new clients to its roster, including Mercantile Bankshares, EMM Group and Guardian Industries. The agency now reports more than $70 million in annual billings and employs 50 people, 10 more than in 2005.
Donofrio said that having Context-based Research Group as part of the agency has also been instrumental in its string of business coups.
“Because we have so many different ways to go to market ? we have a higher number of client experiences per year than any other agency in town and probably in the region,” he said. “What people want is someone who understands their business already. That?s helped us to be more relevant to more prospects.”
Contact info
» Carton Donofrio Partners
100 N. Charles St.
Baltimore, MD 21201
» 410-576-9000
» www.cartondonofrio.com
