Jeb Bush’s presidential campaign made a $600,000 television ad buy in New Hampshire and the Boston media market. The buy will take effect on Wednesday and run through Dec. 22.
The former Florida governor’s expenditure of money comes on the heels of the New Hampshire Union-Leader’s endorsement of New Jersey Gov. Chris Christie. Bush led New Hampshire polling this summer, but dropped to single-digit percentage points statewide by November.
Bush has begun leveraging his hawkish foreign policy ideas to help him gain voters in the Granite State, as 70 days remain until the primary. The ad features Medal of Honor recipients who support Bush and appears to draw a subtle contrast with Donald Trump, who has overtaken the former governor.
“This is no reality show, this is serious business,” said James Livingston, a retired U.S. Marine Corps major general and medal of honor recipient, in the ad. “This is about the livelihood of our kids and grandkids.”
Following the terrorist attacks in Paris, Bush rolled out his defense policy proposals. The newest ad buy builds upon Bush’s embrace of his famous family’s foreign policy positions and comes after he titled the fight against the Islamic State the “war of our time” in a speech at the Citadel, a South Carolina military college.
The ad will air in 60-second and 30-second spots, and will also run on Fox News. Bush ranks fifth in the Washington Examiner‘s GOP presidential power rankings.
