Kia invests in new compact car even though the segment is shrinking as Americans buy SUVs and trucks

Published March 27, 2024 12:29pm ET



Kia is rolling out a revamped compact car in the U.S. even though sales of small cars are dropping, as the nation continues to favor SUVs and pickup trucks.

The South Korean automaker rolled out the new K4, which replaces the Forte, at the New York International Auto Show on Wednesday. It was one of only a few new vehicle debuts at the show, continuing a trend of automakers unveiling new models largely with their own events.

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.