Kia invests in new compact car even though the segment is shrinking as Americans buy SUVs and trucks

Published



Kia is rolling out a revamped compact car in the U.S. even though sales of small cars are dropping, as the nation continues to favor SUVs and pickup trucks.

The South Korean automaker rolled out the new K4, which replaces the Forte, at the New York International Auto Show on Wednesday. It was one of only a few new vehicle debuts at the show, continuing a trend of automakers unveiling new models largely with their own events.

Full midterm coverage.Deeper analysis.

Get unlimited access to Washington Examiner's reporting, expert analysis, and coverage of the midterm elections.

Get Unlimited Access

Cancel anytime.