It took questions over the integrity of women’s sports to convince the public eye to zero in on transgender policy ahead of this Election Day.

An advertisement titled “Dear Nike” has reached high popularity on X. It is part of XX-XY Athletics’s efforts to promote women’s only sports and combat rules allowing biological males to compete in women’s sports, a phenomenon most prominent at the collegiate level. The company is aligned with “XX Day,” also known as “Real Women’s Day,” which began this past Oct. 10. Whether or not XX Day catches on, for now, the ad certainly has:

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