How political correctness drove a restaurant to rename 'Crack Pie'

When Christina Tosi was still working at WD-50, a now-closed Manhattan restaurant, she invented “Crack Pie.” That was years before she founded Milk Bar, the bakery chain responsible for cornflake-flavored ice cream, the most Instagrammable birthday cakes, and, of course, the infamous pie.

Now she’s renaming it. “Crack Pie,” meet “Milk Bar Pie,” a name that sounds about as bland as an expired pastry from the local grocery store. But some people complained that the old name was offensive to communities plagued by drugs, so it had to go.