COLLABORATION: Long-time Japanese rivals Sony Corp. and Panasonic Corp. are working together to develop next-generation TV panels called OLEDs. They will share core technologies.
THE SIGNIFICANCE. Both Sony and Panasonic have posted big losses after falling behind Samsung Electronics Co. and other Asian rivals in TVs. The partnership marks a departure from a long rivalry and highlights the pressure that Japanese manufacturers face to catch up with Samsung in TVs.
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TIMETABLE: Samsung is planning to start selling TVs with big OLED screens later this year. Sony and Panasonic are aiming for low-cost mass production by 2013.
