For many men, especially those who consider themselves part of the online “red pill” or “black pill” communities, there is no worse fate in life than finding oneself in a “friend zone” relationship with a desirable woman.
For the red pill community, named after a scene in the 1999 film The Matrix, women automatically sort all men into either the “alpha” (romantic interest) category or the “beta” (nonromantic friend) category. A surefire way of ending up in the nonromantic category, according to the red pill way of thinking, is to treat women with too much kindness, which they believe signals low mate value and lack of confidence. The takeaway is that men should avoid being kind to women they are romantically interested in, lest they be placed in the friend category.
