NASA engineer explains why Taylor Swift is a superstar

A reader coming across the new book Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift might be excused for thinking it’s a bit of fluff. It seems like a cash grab by author Sinead O’Sullivan, a mash note to a pop star with some life advice tossed in.

However, Good Ideas and Power Moves actually has some substance to it, as well as some conservative values. Author O’Sullivan has an MBA from Harvard Business School, where she then served as the head of the HBS Institute for Strategy. She was also an aerospace engineer at NASA and the Jet Propulsion Laboratory.