The official website of the Chinese People’s Political Consultative Conference (CPPCC) has been featuring a “hot topic of concern” on cultural diplomacy. Running concurrently on the website of People’s Daily under the title Cultural Diplomacy Propagates China’s True Image,” it is a collection of articles on topics ranging from how to incorporate cultural diplomacy into the country’s pursuit of soft power to how to utilize overseas Chinese NGOs to globalize Chinese culture. Of special interest in this collection of articles is a July 27th piece titled “Cultural Diplomacy Nurtures without a Sound” by Wu Jianmin, president of the China Foreign Affairs University and former ambassador to the United Nations. Wu defines cultural diplomacy as soft power with three characteristics: