Before the sun had set on Mitt Romney’s choice of Paul Ryan, the Obama campaign was out with ads talking of the “End Medicare as we know it.” In the last election, the Obama message was one of idealism and hope, aimed at the young. This time around, it is targeting older voters with a message of fear and dread. The Obama strategists cannot be accused, certainly, of wanting to fight the last war. But, then, “Yes we can” is bogged down in the mud of a 12 percent unemployment rate among the young who went to school on borrowed money and having graduated, cannot find a job and wonder how they will ever pay the money back.
So this time it is all about saving Medicare as we know it, and the campaign mobilized quickly in Florida to make the argument and a commercial.
