Kellogg’s sales hurt as dieters drop Special K

By Candice Choi

Published July 31, 2014 7:15pm ET

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Kellogg’s sales hurt as dieters drop Special K — NEW YORK (AP) — Kellogg’s cereal sales are struggling, in part because Special K is falling out of fashion with dieters. The company, based in Battle Creek, Michigan, said Thursday that its profit fell 16 percent in the second quarter as its flagship cereal unit continued to suffer. Cereal sales in the U.S. have been […]

NEW YORK (AP) — Kellogg’s cereal sales are struggling, in part because Special K is falling out of fashion with dieters.

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Food and Beverage Health