EXCLUSIVE — Former White House press secretary Sean Spicer used to help President Donald Trump from inside his administration, but now he and Seniors Matter for America are doing so from the outside with a new ad before November’s midterm elections that underscores what Trump has been doing for older voters.
Spicer and Seniors Matter for America are poised to launch a 30-second ad in the Washington, D.C., TV and digital platform market on Monday, called “First,” as part of a more expansive six-figure campaign before the fall contests.
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“President Trump puts America’s seniors first,” the narrator will say. “He fought for no taxes on Social Security and a $6,000 tax deduction for seniors, but he’s not done yet.”
The narrator will also cite Trump’s healthcare policies that comprise the president’s Seniors First Agenda, including trying to make prescription drugs “more affordable” and Medicare and Medicare Advantage “strong and reliable.”
“Seniors rely on our support,” he will say. “After a lifetime of hard work, they deserve it. Thank President Trump, for being a champion for seniors.”
Spicer is a senior adviser to Seniors Matter for America, a conservative coalition that started in January to “champion policies that protect promised benefits for seniors, put more money in their pockets, and ensure their long-term healthcare,” according to a spokeswoman for the group.
Spicer was Trump’s original press secretary during his first administration before he was replaced by now Gov. Sarah Huckabee Sanders (R-AR) in July, 2017.
Spicer told the Washington Examiner Trump “has done more to put seniors first than any president in recent memory.”
“From fighting to end taxes on Social Security to protecting Medicare Advantage, he has delivered real, tangible results for the Americans who built this country,” the political commentator and former Dancing with the Stars contestant said. “America will always deliver for those who did so much to help us.”
Trump has been appealing to seniors before the midterm elections. He appeared in May at Older Americans Month, in the Villages, Florida, a popular age-restricted community in the Sunshine State.
Trump has been criticized by Democrats for his record for seniors, from his decision to make cuts to Medicaid through the One Big Beautiful Bill to the likes of Treasury Secretary Scott Bessent saying Trump accounts are a “backdoor” for privatizing Social Security.
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The White House has ardently defended Trump and Bessent from the criticism, with current White House press secretary Karoline Leavitt contending last July that Trump accounts will “supplement” not “substitute” Social Security.
“Under the Trump administration, we’re standing up for American seniors like no president has ever stood up before,” Trump said during the Villages event. “Just as I promised, we’re strongly protecting Social Security and Medicare — and we always will.”
