Republican Los Angeles mayoral candidate Spencer Pratt is taking the internet by storm, utilizing a strategy employed by New York City Mayor Zohran Mamdani during his underdog campaign. Both spent their efforts on social media virality, putting traditional advertising on the back burner.

There’s no questioning how effective his campaign has been thus far. He’s taken his opponents’ attacks and turned them into viral clips. Whether it’s shrugging off MAGA accusations or defending his hotel expenses by pointing out how Democratic policies cost him his home in the 2025 Los Angeles wildfires, nothing the Left throws at Pratt seems to stick.

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