Why did North Korea lace a South Korean island with artillery fire this week, then threaten further escalation? Because sensational attacks are a vicious form of advertising that reap significant political and economic dividends. Deadly fits of violence followed by diplomatic tantrums advance the interests of North Korean tyrant Kim Jong-Il and his Stalinist regime. Since the Cold War ended, Pyongyang has played a calculated game with South Korea and its allies, Japan and the United States. The North launches a military attack or terrorist foray, which is followed by vicious bluster.
As time passes and the blood cools, North Korea signals it is ready to talk and perhaps discuss the possibility of, oh, ending its nuclear weapons program. However, the North insists on incentives. South Korea, Japan and the U.S. are urged to provide economic and political carrots so North Korea will drop its military stick.