AI deepfake election advertising laws vary state by state: What to know

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As the 2026 election season heads into general election matchups, each U.S. state has its own unique laws about how candidates can advertise using artificial intelligence-created imagery.

AI-made advertisements have been making headlines throughout the 2026 election cycle, from Spencer Pratt’s AI-created videos of him saving Los Angeles as Batman, to deepfake videos of Rep. Thomas Massie (R-KY) showing him in a falsified “throuple” with Reps. Ilhan Omar (D-MN) and Alexandria Ocasio-Cortez (D-NY).

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