General Mills removes artificial dyes from cereals in win for MAHA

General Mills announced on Wednesday that it has removed artificial food dyes from most of the cereal it sells in the United States, marking a victory for the Make America Healthy Again movement’s campaign against the “poisonous” chemicals.

The Trump administration, led by Health and Human Services Secretary Robert F. Kennedy Jr., has long pressed food companies to remove synthetic dyes from products voluntarily, leading General Mills last year to commit to starting the process.