Voters gave Congress a clear mandate in the midterm elections: Make our lives more affordable. Doing so will require examining the drivers raising the costs of groceries, gas, and other essentials — inflation, tariffs, and the war in Iran, to name a few. What won’t help lower prices, however, is banning retail technologies that enable retailers to keep costs down and make the shopping experience better for customers.
Digital shelf labels are one of those technologies, and shoppers are now seeing them in more stores across the country. They allow stores to quickly get discounts on the shelves and ensure the price at checkout matches the price on the shelf. These are nothing new; shoppers have relied on these digital displays at gas stations and drive-throughs for years. They are simply becoming more common in stores.
