Amazon’s Prime Day dogged by technical difficulties

Amazon’s website experienced technical difficulties following the start of the annual Prime Day sale, preventing customers from making purchases when deep discounts are available.

Although some customers could search for regular items, or non-Amazon-branded items, and could view their shopping cart, they were unable to buy items at checkout.

“Sorry, we’re experiencing unusually heavy traffic,” a message read after customers attempted to purchase items, according to USA Today. “Please try again in a few seconds. Your items are still waiting in your cart.”

Some customers also reported experiencing error pages, where “dogs of Amazon” appeared in the browser.

Amazon did not immediately respond to a media request from the Washington Examiner.

The sale began at 3 p.m. ET and was slated to last for 36 hours. This is the fourth year Amazon has held the sale.

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