Ivanka Trump brand sales surge despite controversy

The women’s fashion line reportedly saw record sales despite calls to boycott the brand of President Trump’s daughter.

“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the president of the Ivanka Trump brand, told Refinery29.

“For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”

February was a chaotic month for the women’s clothing line.

Nordstrom announced that it had cut ties with the brand, citing a decline in sales. The company’s decision came amid growing pressure for retailers to drop Trump products or risk activist boycotts.

Neiman Marcus followed suit by no longer carrying Trump’s jewelry line on its website. Employees of T.J. Maxx and Marshalls were told to discard signage advertising her brand.

Nordstrom’s decision prompted the president to tweet that his daughter was being “treated so unfairly,” though the department store denied it was a political decision.

Senior White House adviser Kellyanne Conway also urged “Fox & Friends” viewers to “go buy Ivanka’s stuff” during a televised interview from the White House briefing room. The Office of Government Ethics recommended disciplinary action against Conway for the promotion, though the White House later decided there was no intentional wrongdoing.

From January to February, Ivanka Trump sales increased 346 percent, according to e-commerce aggregator Lyst. The brand’s sales in February increased 557 percent compared to the average orders in 2016.

“We actually feel super optimistic because, I think, one, a lot of people support Ivanka, even across both political parties,” Klem said.

Trump separated herself from the company she founded before her father took office, saying she would “no longer be involved with the management or operations.”

Trump, however, still owns the company and receives payouts from a trust.