Facebook launching first-ever voter registration drive

By Joel Gehrke

Published September 24, 2016 1:44pm ET

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Facebook launching first-ever voter registration drive — Drive could help liberal causes by driving turnout among millennials, who vote less consistently than older people. (AP Photo/Jim Mone) | Jim Mone

Facebook will begin reminding people to register to vote next week, a campaign that could drive turnout and influence the outcome of the election.

Those reminders have worked on a smaller scale, as 200,000 people registered in California after receiving a notice from Facebook in May. The reminders will be neutral in content, but direct people to a federal website that helps navigate the voter registration process in each state, according to USA Today.

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2016 Elections Facebook Joel Gehrke Minusextra Social Media Voter Registration