Pepsi is the newest corporation to “go green,” earning media praise while promising to “do well by doing good.” But environmentalism for profit requires the tricky game of lobbying, which makes some PepsiCo investors worried that the corporation is in over its head.
PepsiCo makes Pepsi, Gatorade, Aquafina bottled water and other drinks, along with Frito-Lay snack foods. Recently, operating under the motto of “performance with purpose,” Pepsi has joined a green lobbying campaign pushing federal mandatory caps on greenhouse gas emissions.
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