Linda Yaccarino, the CEO of Twitter, said the social media platform’s rebranding of itself to “X” will be “the future state of unlimited interactivity.”
Elon Musk, who purchased Twitter in 2022, announced in May that Yaccarino would serve as the platform’s new leader.
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Yaccarino, in a statement on Sunday afternoon, said when Twitter was first introduced, it “changed the way we communicate.” Twitter, under its new name, she adds, “will go further, transforming the global town square.”
“X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
— Linda Yaccarino (@lindayacc) July 23, 2023
Yaccarino said “fans and critics alike” have called for Twitter to innovate, which X plans to do.
She added that the platform has already started to shape itself into X over the past eight months, and the platform and its owners are “just getting started.”
“There’s absolutely no limit to this transformation,” Yaccarino wrote. “X will be the platform that can deliver, well … everything. Elon Musk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”
Musk teased Twitter’s new logo for the platform in a series of tweets early Sunday morning, hinting that users will soon “bid adieu to the Twitter brand and, gradually, all the birds.”
Musk followed the statement with a video of a flashing “X” just minutes later, implying it was the new logo.
Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) July 23, 2023
Early Monday morning, the Twitter account made the change, rebranding as “X.”
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Yaccarino, a former NBCUniversal CEO, worked at NBC for more than a decade and led its efforts to expand advertising, including the launch of the streaming service Peacock.
She graduated from Penn State University with a bachelor’s in telecommunications in 1985 and worked with Turner Broadcasting to manage its advertising for decades before moving to NBC in 2012.
