Crowdfunding websites like GoFundMe and IndieGoGo have helped finance everything from medical bills to movies — but not political campaigns.
A non-partisan tech startup, CrowdPac, launched on November 18 to help citizens promote candidates that they believed in.
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CrowdPac stated on its website that their mission is “to give politics back to the people” by helping to “end the stranglehold of big money donors and special interests on the political system and to help create a more representative democracy.”
This website would give citizens the financial tools they need to draft ordinary citizens to public office, benefitting those without a long list of political connections.
In an interview with The Washington Post on Tuesday, CrowdPac Founder and CEO Steve Hilton said how the website is for all races on the federal, state, and increasingly local level.
“It’s exactly like the process of starting a campaign on one of the crowdfunding sites: you go to Crowdpac and you create a funding page for your candidate, whether that’s yourself or someone you nominated,” Hilton continued. “You upload a quick video saying why you think you’d do a good job and that’s pretty much it. You can immediately share that page just like you would share any other crowdfunding page with your friends or network and invite them to pledge to that candidate.”
The CEO also said that he hoped this process will help remove barriers many citizen candidates have when attempting to run for office — namely raising money.
“First, the difficulty of asking your friends or family for money. People find that to be a real barrier,” Hilton said to WaPo. “But also the logistics around it because campaign election law means that in order to raise money for a campaign and to be an official candidate, you have to go through some legal steps, file papers, set up an official committee to legally accept funds for your campaign.”
“Those kinds of barriers are a lot for the average person. They just think, ‘Man it’s too complicated, too much of a hassle.’We’re eliminating that with this concept of pledging. It’s kind of a no-risk way for people to see, hey ‘I’ve got the support,'” the CEO continued.
Hilton said that he expects to especially help young people nominate candidates, including their fellow millennials, because they’re more use to crowdfunding.
“We do expect that younger people will be the first to get behind this but that’s a good thing, because we want more young people running for office,” Hilton said. “You’ve got a huge amount of energy and interest in what’s going on in the world for young people. But it isn’t really turning into effective action in the democratic process.”
“So what we want to do is harness that energy and direct it right into the political system,” he continued. “And say to young people ‘Don’t just protest or take action online. Actually get involved and run for office yourself. We know the whole process is off-putting and old fashioned and complicated, and that’s why we’re trying to make it easier for you.'”
