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NBC’s ‘Blacklist’ gets A-list marketing treatment

By Lynn Elber
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NBC’s ‘Blacklist’ gets A-list marketing treatment

LOS ANGELES (AP) — With TV viewers awash in choices, how can a network bolster a freshman hit’s chances of repeating its success in year two? Plot a marketing extravaganza that’s nearly inescapable.

For NBC’s top-rated drama “The Blacklist,” the network has devised a promotion and advertising campaign that will put the show and star James Spader front and center on billboards, faux magazine covers and online before its Sept. 22 return.

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