Comcast: Olympics far exceeding expectations

Published August 1, 2012 10:45pm ET



NEW YORK (AP) — Television viewers are so excited about the Olympics that NBC’s corporate owners said Wednesday they now expect to break even on the London games after once predicting they’d take a $200 million loss.

Through five days of events, ratings are some 30 percent higher than what NBC had privately predicted, said NBCUniversal CEO Steve Burke. That means NBC can sell more commercial time than anticipated and charge higher prices for it.

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