Gen Z more likely than anyone else to shop for themselves this Christmas

Christmastime has long been a season for shopping and giving gifts to friends and family who are special to us. Lately, however, it seems younger generations have been placing less priority on giving gifts to others and are instead splurging on themselves.

According to a new survey from Business Insider and Morning Consult, there is a large generational gap when it comes to shopping priorities. While older generations plan to spend the most on their children for their holiday spending, almost a quarter of Generation Z (ages 18-22) say they plan to spend the most on themselves. In every other generation, only 5%-7% said they planned to spend the most on themselves.