For the price of a premium ice cream cone, you can help to fight oppression from older white men, Ben and Jerry’s is telling customers in an ad for the company’s newly-unveiled “Empower Mint” ice cream.
Using the voice of Federal Election Commissioner Ellen Weintraub, the video tells viewers that old men are simply donating too much money to political candidates.
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“Who are these big donors? They are overwhelmingly white, rich, older and male. They do not reflect the diversity of this beautiful country,” Weintraub can be heard shouting at a rally around the 50-second mark.
Weintraub delivered the speech at a rally called “Democracy Awakening” in Washington, D.C., in April. Organizers of the event, which called for more federal campaign finance restrictions, called on participants to protest on a prohibited area of the Capitol grounds, and to “possibly [bring] money for a post and forfeit fine” to cover the cost of arrest.
Ben and Jerry’s co-founders Jerry Greenfield and Ben Cohen were among more than 300 who complied. U.S. Capitol Police booked and processed them on the scene.
In April, the two endorsed Bernie Sanders for president. The 74-year-old senator represents the company’s home state of Vermont.
Those seeking to combat oppression with an ice cream cone will be set back by a little over $5 for two scoops of “Empower Mint.”
