THE NEWS: The Coca-Cola Co. said Tuesday that it will invest another $3 billion in India through 2020, in addition to the $2 billion it already planned to invest in the country.
THE BACKGROUND: The Atlanta company is increasingly looking to emerging markets such as India and China for profit, as growth in the U.S. has slowed.
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THE MARKET: India is among Coca-Cola’s 10 biggest markets globally. The company’s Maaza is India’s best-selling juice drink and its Thums Up and Sprite are the country’s top-selling soft drinks.
